Now, I have to admit that this technique is one of my very favourites. I always use evenweave fabric when embroidering something like this: I think it gives a far nicer result than aida, I also like the tone-on-tone effect - so subtle - yet really set off by the contrasting thread of the darker backstitch panels and centre motifs.
The design comprises quite a variety of stitches, including hardanger (cutwork) at the sides, and is embellished with beads and pearls.
Anyone recognising a theme here, yet? No worry...I only ever give my stuff to people I know will really appreciate it. With love.